Fairplay / ShoePalooza

The AMA Great Start Collaborative hosts an annual ShoePalooza every fall by providing new gym shoes to children ages 3-12.  We encourage families to reduce screen time and increase time spent outside together. According to the American Psychological Association, children as young as 2 are exposed to an average of 3 hours of screen time a day.  Screen time in schools is increasing with decreased time spent outside engaging with nature.


Screen Free Week (May 1 - May 7, 2023)

We participate in Screen Free Week, an initiative of FairPlay.  FairPlay offers many ideas for screen free activities.  Research shows that too much screen time can have a negative impact on children, affecting their sleep habits, eating habits, and communication skills.  If you need ideas for screen free activities, click here.  For research studies and information regarding screen health in children (and adults) please visit Harvard Medical School / Screen Time and the Brain, American Psychological Association / Academy, and Dana Foundation.


Childhood by Nature - A Child & Nature ReunionLive 5210Fairplay - Childhood Beyond Brands


Our Amazing Community Partners

ShoePalooza has been running for 7 years with community support.  Through the support of our generous providers, we have been able to provide 742 pairs of athletic footwear for the children ages 3-12 in our communities. Our community partners include:

Cliff Anschuetz Chevrolet Alpena, MIThunder Bay Fyzical Therapy & Balance CentersMidMichigan Health - University of Michigan Health SystemService Master CleanRotary Club of AlpenaHunters Harvest for CharityUnited WayKiwanis InternationalAnonymous Donors